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Sr. Manager, US Account Marketing

100006D6 Requisition #
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This position will create and lead omni-channel account marketing strategies that ensure a consistent application of brand drivers and profitability. The strategies developed must elevate our position in the marketplace, maximize brand impact, and drive sales. This person is the go-to marketing partner for the team of US wholesale sales leaders and will drive the development, sell-in, execution and evaluation of account marketing initiatives.


Reporting to the Director of NA Marketing, this position will have exposure and work with all levels of the Company.

  • Lead all strategic account marketing efforts through segmentation, and alignment with Senior Sales Management, to develop account marketing plans that elevate the Brand, increase sell-in and sell-through within the US Wholesale Account channel. 
  • Manage and prioritize the US Account Marketing Business Development Funds and ensure cross-functional alignment of marketing efforts based on growth, authenticity, and partnership goals.
  • Partner with Sales to align marketing strategy with North Star/LRP goals and lead a team of six to build, execute, and track cohesive omni-channel marketing plans that achieve sales goals.
  • Identify product priorities with NA Regional Merchandising and Director of Marketing to develop regionally relevant content that can be applied within Wholesale & DTC channels.
  • Develop and propose top line shop in shop and servicing strategies, that will enhance our Brand presentation, drive growth, and strengthen connection with consumers.
  • Actively monitor retail sales data to maximize media spend by region and category.
  • Collaborate with Amazon team to develop, execute, and report campaigns on AMS and AMG, as well as on test platforms, such as Prime Now, Prime Wardrobe and Shop the Look. 


  • Bachelor’s degree in marketing, business, communications, or related field required or equivalent combination of education and experience.
  • 10+ years progressively responsible work experience in marketing or sales management.
  • Previous experience managing direct reports
  • Ability to think strategically. Must be able to work with internal department heads to generate ideas and concepts for wholesale environments. 
  • Knowledge of how to develop and execute integrated omni-channel marketing plans supporting apparel, footwear, and accessory businesses. 
  • Strong information seeking skills, intellectual curiosity and drive to make things happen.
  • Strong knowledge of retail business, retail math and retail profitability models. 
  • Passion for the outdoors a plus.
  • Job can require extensive travel (~35%) throughout the US and on weekend and evening meetings (sales meetings, set-ups, presentations) and may exceed 8 hours per day and/or 40 hours per week during peak season. 

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 


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