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SOREL eCommerce Digital Media Manager

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The SOREL Digital Media Manager is a key piece of the long-term SOREL.com growth strategy. This position is responsible for catalysing and managing the full-funnel, multi-channel digital media strategy across brand and commerce initiatives.


Reporting to the Global Brand Director, this position with help strategize, manage and report on multi-channel digital marketing campaigns that deliver on SOREL.com KPIs including traffic, revenue, and new customer acquisition growth objectives.


Working closely with the existing Ecommerce division’s digital marketing team, this position will be the SOREL brand lead who will lead and marshal the paid media strategy for SOREL.com paid media primarily across paid search, social, and display marketing tactics.

  • Acts as primary brand liaison between SOREL brand marketing team and Ecommerce digital marketing team in the management of performance-related digital media budget, associated KPIs, reporting, and communication of performance.
  • Works with various members of the SOREL brand and Ecommerce digital marketing teams to ensure integration across brand and commerce tactics.
  • Partner with the Sr. Brand and Media Manager, in the joint oversight of the digital media budget to determine allocation of dollars across based on brand and commerce goals.
  • Responsible for working directly with Ecommerce digital marketing teams in the management of SOREL-specific lower-funnel performance tactics in order to drive the greatest performance and efficiency for SOREL.com.
  • Work intimately with the Brand Content Strategist to recommend, plan, and execute on-brand creative and content tactics that address upper, mid, and lower funnel strategies.
  • Works closely with SOREL Site Marketing Manager to optimize digital paid media performance and strategize testing plans for site experience related to acquisition efforts.
  • Generate ideas for improving paid media performance according to specific campaign KPIs.


  • Bachelor's Degree with preference to concentration in advertising, marketing, business administration, and/or communications. 
  • 5+ years’ experience in digital media management, either with agency, brand, or retailer that includes:
  • Experience planning, executing, and measuring multi-channel full-funnel media strategies across paid search, paid social, and display marketing
  • Experience quantifying paid media impact, and creating alignment with overall business goals/initiatives 
  • Experience with advanced search techniques, tracking/reporting tools, algorithms, and analysis
  • Strong MS Excel skills including the ability to use formulas, functions, pivot tables and charts 
  • Experience with web analytics software (e.g., Google Analytics) preferred
  • Demonstrable knowledge of display advertising, specifically real-time bidding, ad networks, DSP platforms, attribution models, and associated technologies.
  • Experience with direct management of PPC platforms (AdWords, DoubleClick) preferred
  • Experience with common keyword research tools (Google Keyword Planner) and Conductor Searchlight preferred 


This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 


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