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From the first days designing clothing in a garage, prAna’s initial vision to connect yoga and climbing to mindful living has captivated thousands. It’s ensured that prAna clothing and gear are made with intention - that every detail from trim and linings to hangtags is carefully designed to enhance our lives today while still considering the needs of tomorrow. Since 1992, this vision has been at the root of prAna’s relationships with customers and retailers. And, it has helped the company to foster a community of active, free spirited customers that share its values.


Today, the brand has evolved beyond our rock climbing and yoga roots to include lifestyle and performance clothing. The clothing is designed at prAna with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions.


Each year, prAna welcomes increasingly more people to the prAna way of life through a multi-channel strategy including their own branded stores, a fast-growing direct ecommerce business, catalogs and an established wholesale distribution of over 1,400 retailers across the US, Canada, and Europe.


prAna was acquired by Columbia Sportswear Company (CSC) in June, 2014 and is part of the family of brands in the CSC portfolio, including Columbia, Mountain Hardwear and Sorel. prAna is headquartered in Carlsbad, California and operates as a wholly owned subsidiary of Columbia Sportswear Company.


Overview of the Position:

The Designer-Swim will be a member of our Global Design and Merchandising team. Working within the framework of the line plan, seasonal inspiration themes and the prAna development calendar, the Designer-Swim is responsible for the conceptual design and creative execution of swimwear and other apparel that meets the needs of the customer while moving the brand forward. The Designer conducts seasonal and ongoing market research for trend in silhouette, color, fabric, trim and for activity or product end use to inform new product concepts. The Designer provides all presentation material for seasonal launch meetings, inclusive of inspiration and concept boards. The Designer is responsible for the aesthetic execution of the product and collaborates with cross functional teams to ensure product quality, fit and cost targets are met. The Designer completes all technical line drawings, creates and builds detailed technical packs for sampling and specifies all label and trim packages. The Designer collaborates with our Merchandising, Product Development, and Production teams, as well as our external vendor base/suppliers throughout the development phase. He/she fosters a culture of collaboration, creativity, innovation and solution-minded thinking that enables prAna to consistently meet customers’ expectations and company goals.

Key Accountabilities:

The following represents key outcomes the position is expected to achieve.

  • Product that attracts and retains customers and achieves the company’s growth plans and financial objectives
  • Compelling, relevant product that aligns with brand aesthetic and that differentiates prAna in targeted markets and increases share
  • Consistent achievement of on-time calendar deliverables and quality of work standards
  • Accuracy of product specifications inclusive of sketches, technical packs, bill of materials, materials details
  • Solid collaborative working relationships within and across broader Product Creation teams
Key Interfaces:

The position has frequent interaction with members of the Product Creation team within prAna, necessitating strong communication and relationship-building skills. This position has working relationships with the following constituencies:

  • Design Director
  • Design team
  • Merchandise Manager
  • Director of Product Line Merchandising
  • Product Developer
  • Product Development Manager
  • Materials Developers
  • Creative Services Manager
  • Technical Design team
  • Technical Design Manager
  • Senior Director of Sourcing and Manufacturing
  • VP Design & Merchandising
Product Area Focus: (Swim/Other Category)
  • Spring/Summer: 70/30%
  • Fall/Winter: 40%/60%
Essential Functions:
  • Research seasonal trends in activity, silhouette, color, fabric and trim
  • Partner with Design Director and Product Merchandise Manager to select and identify fabrics and trims for development, collaborate with Materials and Product Development teams to source
  • Provide input and feedback to Textile, Print & Graphic team to inform development of all over,  placement, graphic prints and yarn-dye patterns (layout, colorway pitch, scale)
  • Prepare all inspiration and trend boards, thumbnail concept sketches, and technical line drawings
  • Manage and ensure updates to CADs/line drawings are completed with accuracy throughout development season
  • Prepare and complete with accuracy all initial tech packs: technical line drawings, detail drawings, bill of materials, trim and label packages, seam construction and preliminary fit intention and garment dimensions
  • Participate in fittings and partner with Technical Design team to achieve consistent brand fits that meet design aesthetic vision, customer expectations and  return rate objectives
  • Working within the established color palette, prepare color ups for each style for selection and approval 
  • Create, manipulate and recolor in-house artwork, textile designs/graphics/prints and embroidery when needed
  • Articulately convey product concepts to internal teams including senior leaders/VP’s for adoption and approvals
  • Partner with Product Development team to ensure on-time style development from initial tech pack through pre-production fit approval
  • Establish strong working relationship with Merchandising and Product Development teams to achieve margin goals, cost targets through use of appropriate style details, fabrications and construction
  • Support prAna Product team in the creation of presentation and visual tools for sales meetings, seasonal kick-off meetings, pre-lines or in-house dealer presentations
  • Share knowledge and expertise with other team members
  • Attend relevant trade shows, travel to vendors, suppliers and key accounts as requested
  • Meet all design and product development calendar deadlines

Minimum Job Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required. 


Education and Experience Requirements:

  • Bachelor’s degree in fashion design
  • 6+ years of design experience in women’s swimwear and related separates
  • Men’s swim and other active, outdoor apparel design experience a plus
  • Proven track record of designing and commercializing product concepts that meet customer expectations and business objectives
  • Deep understanding of the swim market and relevant competitor landscape
  • Personal experience and understanding of the feel and fit of swimwear apparel
  • Portfolio a must, design project required

Technical Skills and Experience:

  • Strong command of Adobe Illustrator, Photoshop, In Design
  • Proficiency in Word, Excel, Powerpoint, Entourage and PLM systems
  • Understanding of textile surface application programs and 3D design tools (Browzwear/Generation Digital/NedGraphics)
  • Excellent hand sketching, rendering and illustrative skills
  • Extensive knowledge of swimwear fabrications and garment construction (including neoprene and bra cup)
  • Command of synthetic, natural, performance, stretch and sustainable fibers
  • Ability to discern quality of piece goods to achieve desired fit and function
  • Fluent in swim apparel construction, stitching and material terminology
  • Knowledge of state-of-art printing, dyeing and finishing techniques
  • Excellent color senseMunsell color test results helpful

Travel/Schedule Requirements:  

  • Must be able to travel internationally and domestically
  • Must be able to work full-time, Monday through Friday, with occasional extra hours to ensure design deadlines are met
Key Competencies:
  • Strong creative and conceptual skills
  • Detail oriented with excellent organizational skills with the ability to meet and maintain schedules
  • Possesses high level of ownership, looks at challenges with a can-do, positive attitude
  • Demonstrates initiative, is conscientious and provides complete follow-through on areas of responsibility
  • Demonstrates passion and commitment to improving the customer’s experience
  • Open to feedback, willing to consider new ideas
  • Ability to be productive in an open, ever changing, fast paced environment
  • Teamwork and collaboration
  • Excellent verbal, written and visual communication/presentation skills
  • Yoga, fitness, outdoor, climbing or other athletic passion and experience a plus

Physical Requirements:            

Employee must be able to perform essential functions of position with or without reasonable accommodations.

  •    Environment is a typical office setting plus varying settings associated with domestic and international travel and meetings
  • Job typically involves continuous sitting, speaking face-to-face and by phone, and use of computer equipment
  •    Must be physically able to lift or carry up to 10 lbs
  • Must be able to sit and/or stand for extended periods of time
  • Ability to look at a computer screen for extended periods of time
  • Ability to maintain a professional demeanor in a flexible work environment
Employee Conduct:

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.




This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 


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